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The insurance business can be tricky at times. To stay in the game, insurance companies must not only service and maintain existing clients, but also continue to develop a stream of possible customers. It has been estimated that almost 90% of insurance buyers begin by researching providers and shopping online.

Commercial Insurance Lead Generator Vendors

In the commercial insurance industry, lead vendors are necessary in order to generate sales effectively and efficiently. However, finding the right lead generator vendor for your company can be riddled with unforeseen pitfalls. Here are five ways to avoid making mistakes when choosing your commercial insurance lead generator vendor.

Quality Matters

Commercial insurance lead costs can vary based on product line and distribution. Shared leads are less expensive but are divided among several different agencies, where exclusive leads may cost a little more, but are only sent to one buyer. Exclusive leads typically offer live call transfers, web-based platforms, and other premium services. While lead cost may be a factor, it is only one part of the equation when choosing a lead company. Lead quality is just as important.

Understand What Leads You Purchase

Some lead sources offer aged leads at a lower price point. Aged leads may be a viable component of an insurance lead acquisition strategy; however, live leads have the best overall value. Engaging with consumers while their interest is the highest is a more productive scenario, don’t fall prey to using a vendor that only provides aged leads.

Consider The Crediting Policy

If leads contain false information or no knowledge of having requested a quote, they should be quickly credited back to the lead buyer. Beware of vendors that overly complicate this process or require stipulations other than those agreed on in the contract.

Personal Relationship

It is important to contract with a vendor with whom you can have a professional relationship. Your vendor should be accessible to you for any reason and should be considered as part of your team. Be cautious of any service that is difficult to communicate with or that is hard to reach.

Pride In Service

In the fast-paced world of technology, it can be easy to get lost in the mix. Your lead generator vendor should provide all access to customer service representatives. For those who schedule appointments for you, they should provide follow up services and continued outreach. Make sure you are confident in their professionalism at all of these junctures, as they represent your business as well.

Working With You For Success

Lead Orchard gives you the advantage necessary to increase your performance and sales of commercial insurance plans. We offer experienced, top quality leads and appointment management, our services provide valuable support so that you can concentrate on serving clients needs and making sales. Contact us today to find out how we can help your business flourish.