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  • No long term contract
  • Mobile Access
  • Appointments on your schedule
  • Guaranteed Appointments
  • Exclusive Appointments
  • Confirmation Calls
  • Request Quote

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The average business owner spend roughly 10 percent of their total gross revenue on marketing annually. If your business is selling commercial insurance to business owners, you know how difficult it can be to land quality leads. Rather than taking on the process of generating leads on your own, hiring a third-party to assist is a good idea.

While these lead generation providers will give you opportunities to build your client base, it is ultimately up to you to close the deal. Developing a strategy regarding how to close the deal with a business owner in need of commercial insurance will be no easy task. Read below for more information on how to turn sales leads into actual clients for your commercial insurance business.

Talk About the Benefits of a Policy Not The Features

Having a face to face meeting with a business owner is beneficial when trying to relay the importance of having a comprehensive commercial insurance policy. Treating this meeting with the care and respect it deserves is crucial. Some insurance agents make the mistake of using technical industry jargon when describing the ins and outs of a particular policy. While you need to explain the details of a policy to the business owner, highlighting how it can benefit them is more effective.

Informing a business owner how the policy you are proposing can protect them from various problems they may encounter in the future can be powerful. Ideally, you want to explain the policies you offer in a way that people with limited insurance knowledge can understand. By breaking the policy down in detail for a potential client, you can show them why investing in quality insurance is a necessity and not a luxury.

Focus on Listening to the Business Owner

Going into a meeting with a business owner with a pre-conceived notion of how things will go is a bad idea. Generally, planning one of the meetings out in detail before it takes place can lead to lots of mistakes taking place. While you need to have a general outline of the points you want to cover, focus more on listening to the business owner.

Starting your meeting with a potential client by asking them more about their business and the challenges they face is vital. The answers to these questions can help you figure out how to approach the potential client with your selling proposition.

Selling a Policy May Not Happen at Your First Meeting

Setting realistic expectations for your first meeting with a potential client is crucial. You need to realize that a business owner will need time to consider all of the information you have given them about a commercial insurance policy. Leaving them with your business card and some literature about the policy you have discussed is a great way to make reaching out easier for a business owner.

Looking For Quality Sales Leads?

The team at Lead Orchard can provide you with quality commercial insurance sales leads at a competitive price. Contact us today for more information about our business.

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